Employee

Respect employees and officers

Protect employees through compliance with standards of ethical behavior
Share in management performance through profit-sharing
Share information and communicate openly
Improve quality of life for employees
Improve levels of employee benefits and programs by better reflecting employees opinions

Customer

Pursue Customer Satisfaction

Provide quality products at reasonable prices
Maintain the highest level of quality and hygiene management
Strengthen customer satisfaction through good packaging projects
Reflect Voice of Customer (VOC) and opinions in product quality

Partner

Win-win growth with partners

Advance business policies and operations throughan exclusive organization for win-win growth with partners
Strengthen programs supporting improvements of quality and technology
Shorten time needed for making payments (payment in cash)
Increase level of profit-sharing and win-win growth cooperation
Conduct fair and transparent supplier selection and transaction with partners

Community

Serve the Community

Operate CSR programs: Operate employees caring and sharing CSR program, counter school violence and help malnourished children, and continue operating armed forces personnel sponsorship programs, etc.
Implement eco-friendly management: Establish and implement eco-friendly policies throughout the whole process of developement/production/sales/abandonment
Comply with the laws: Carry out preventive activities to manage legal/ethical risks