Mô tả công việc

- Work place: Binh Thanh Dist, HCMC

- Working time: Mon-Fri (8:00 AM - 5:30 PM)

1. Brand Management & Business Performance

• Track business performance metrics: sales, distribution, MFC, and market updates (weekly, monthly, or upon request by the line manager).
• Generate business insights and provide recommendations to support brand growth and decision-making
• Develop & Execute branding campaigns: conceptualize ideas, create communication plans (if required), and manage production and execution processes.
• Coordinate with internal and external stakeholders to ensure timely and effective implementation of marketing activities

2. New Product Development

• Collaborate with R&D, Sales, and other departments to propose prototype products, define brand positioning, USPs, SKUs specifications, and price simulations.
• Conduct market analysis, consumer research (FGD/ OMT/ CLT): Work with agencies or internal teams to identify unmet needs, consumer insights, and market trends based on actual requirements.
• Packaging development: Develop packaging briefs and coordinate packaging development with internal design teams.
• Plan and align operational activities with IMC strategies by collaborating with sales/channel teams.

3. Project Management

• Coordinate with cross-functional teams (Sales, Trade Marketing, R&D, Purchasing, Supply Chain, Design, …) to ensure on-time execution.
• Monitor project timelines, identify potential risks, and proactively drive solutions

      4. Administrative Tasks & Others

• Manage monthly brand payment processes and SAP, ERP system entries.
• Prepare reports and presentations as required.
• Undertake other tasks as assigned by the manager.