Vietnam is the world's fifth-largest rice-producing country where rice is grown all year round. Using rice of excellent quality, Orion launched a rice cracker with the concept of "Well-baked with carefully chosen fresh rice", receiving great responses from customers. In particular, rice is a familiar and reliable material that is part of the genes of the Vietnamese people. Orion emphasizes the brand value of 'safety' by using 'An' as the brand name.