Senior Assistant Brand Manager (FMCG)
Mô tả công việc
* Building appropriate advertising programs and means of advertising
* Contribute ideas for promotions.
* Combined with new product development research department, new packaging ..
2. Market research and branding of the company:
*Conduct research, interview target customers about issues related to products (packaging, quality, new flavors ...) at the Company / region upon request.
*Directly go to the supermarket to observe and evaluate
3. Industry analysis, competitors and market trends;
* Collecting media data of the opponent
* Analyze market data from Neilsen Reports
* Learn about consumer trends / trends
4. Collaborate with Sales department, Product development department and other departments in meeting market demands
5. Report the level of brand awareness and effectiveness of marketing campaigns
Yêu cầu công việc
- 2-5 years of experience in the Branding or Trade Marketing; candidate with experience in FMCG is preferred.
- Have consumers understanding, creative & strategic knowledge.
- Highly flexible / open-minded, resourceful and practical.
- Ability to multi-task and be proactive & independent in a fast-paced, dynamic environment.
- Strong analytical skills with data driven analysis (familiar with Retail Audit report, sales, distribution evaluation...).
- Advanced in computer office.
- Basic English communication